Wipro joins BiTA to drive blockchain adoption in freight industry

East Brunswick-based Wipro Ltd. announced it has joined the Blockchain in Transport Alliance to spearhead the development of blockchain standards and adoption in the transportation industry.

“Our membership with BiTA is reflective of our commitment to be an integral part of blockchain-driven transformation in the transportation industry. We will collaborate with BiTA and our customers to take a business use-case approach and leverage blockchain to solve complex new-age logistics and transportation issues. We also look forward to actively contributing to the standards for the use of blockchain in the transportation and logistics industry, and working closely with our global customers to bring these standards to action in their blockchain journey,” Srini Pallia, president, consumer business unit, Wipro, said.

Wipro Ltd. is a global information technology, consulting and business process services company. It said it helps companies adopt blockchain through its offerings, which cover ecosystem services, advisory and consulting services, industry solutions, platform services, and application services.

BiTA is an industry group focused on establishing blockchain standards in the freight industry.

“We are excited to welcome Wipro to the BiTA family. Our aim was to bring together leading companies operating in the freight technology industries that are interested in the development of blockchain technology. We look forward to working closely with Wipro’s blockchain experts to drive enterprise scale blockchain adoption for global transportation organizations, specifically around use cases such as supply chain traceability, trade finance, provenance, fraud detection and compliance management. Owing to Wipro’s strong domain and technology expertise, and dedicated focus on blockchain, we look forward to its support and contribution to define, design and develop blockchain standards definition for the transportation industry,” Craig Fuller, managing director, BiTA, said.