Vitamin Shoppe names customer, digital experience officer

The Vitamin Shoppe Inc. has hired an executive for the new role of executive vice president, chief customer and digital experience officer, it announced this week.

Stacey Renfro joins the Secaucus-based specialty retailer of nutritional products from Pier 1 Imports Inc.

“The Vitamin Shoppe is undergoing a period of significant change, with a substantial focus on an improved customer experience, a key strategic driver of the organization’s future,” CEO Sharon Leite said in a prepared statement. “As chief customer and digital experience officer, Stacey will be responsible for aligning and leveraging The Vitamin Shoppe’s capabilities across multiple channels and functions to ensure we are meeting the evolving needs of today’s customer.”

Renfro, who has more than two decades of experience in omnichannel retail, has also worked for JCPenney, Oshkosh B’Gosh, Home Shopping Network and others.

“I am impressed with the passion of all The Vitamin Shoppe ‘Health Enthusiasts’ and the history of providing knowledgeable and great customer service,” she said in a statement. “I am very excited to be joining The Vitamin Shoppe to help drive the digital agenda as it relates to enhancing the customer shopping experience and driving sales.”