The agreement with Harris Blitzer Sports & Entertainment, owners of the arena and team, was announced Thursday. It will see the “William Hill Sports Lounge” make its debut at Devils home games and other events, providing a viewing experience including more than 20 digital screens in a venue located on the Pru Center’s main concourse.
“In William Hill, we have found a partner that shares our dedication to the state of New Jersey and our commitment to creating a dynamic and engaging fan experience,” Hugh Weber, president of HBSE, the Devils and the Pru Center, said in a prepared statement. “As the No. 8-ranked arena in the world and in light of the New Jersey Devils’ international roster and fanbase, it was only natural that our first partner in this dynamic new category be a trusted, international brand like William Hill.”
Other features of the partnership include both recognition for William Hill in the Pru Center and update leaguewide odds presented by the sportsbook during hockey games.
“We are thrilled to partner with the New Jersey Devils and Prudential Center,” Joe Asher, William Hill CEO, said in a statement. “With three retail William Hill Sports Books and our Mobile Betting app now available in the Garden State, engaging New Jersey sports fans is extremely important for us. This partnership provides us with a number of fantastic opportunities to connect directly with the passionate supporters of New Jersey’s hockey team.”
William Hill will also sponsor Devils viewing parties at Monmouth Park, among other features.
William Hill has its New Jersey operations headquartered in Hoboken, where it is coordinating its efforts in the wake of sports betting launching in the state earlier this year.