SITO Mobile announces new hire to head product development

Jersey City-based SITO Mobile Ltd., a consumer behavior and location sciences company, announced recently a new key hire to lead its product development team.

Alex Cherones has been named to head the team, effective Monday. He will be responsible for strategic development and executing and managing the company’s product line.

“I’m excited and humbled to join the ranks of experienced leaders at SITO Mobile who have driven a culture of innovation in an ever-growing industry by leveraging their best-in-class data technology,” Cherones said.

Cherones joins SITO Mobile from AT&T, where he most recently served as director of security solutions. Before AT&T, he was president of Laconia Advisors.

“We are thrilled to welcome Alex to the team, as we know his proven experience at AT&T will be instrumental in shaping the near-future of our service offerings here, while helping our customers maximize their ROI on advertising and marketing expenditure through consumer location data,” Tom Pallack,  CEO at SITO Mobile, said.