ALC, a Princeton-based first party data solution provider, announced Thursday that it has named Rick Erwin its new CEO.
Erwin, who has 25 years of experience in the data-driven marketing industry, previously served as co-president of Acxiom Marketing Solutions and president of Acxiom’s Audience Solutions division. Prior to that, he was president of data and identity business at Experian Marketing Services. Previously he served in various senior roles at RR Donnelley.
“I am very excited about ALC’s future,” Erwin said. “We stand at a moment in the marketing and advertising industry where data is now at the heart of every conversation. Before long, every marketing decision and advertising impression will be influenced by the use of first-, second- and third-party data. For the last four decades, ALC has ensured the safe and effective use of brands’ data to drive customer growth and value, and we will now expand that value with more services across more industries and geographies.”
Donn Rappaport, ALC’s founder, will now assume the role of chairman of ALC’s board of directors.
“I’ve known Rick for 20 years,” Rappaport said. “And I don’t believe there is anyone more qualified, better-suited or truly capable of leading ALC into the future than Rick. In fact, if I listed every possible candidate for this role, his name would be at the very top.”
“He’s as smart a data marketer as I know and has devoted his career to building, marketing, selling and developing applications for some of the most high-profile, technologically-advanced databases in the industry. What’s more, he’s been a driving force in the evolution of data technology, enabling marketers to establish productive, mutually-rewarding connections with their customers and prime prospects at a level we could only imagine a few short years ago,” Rappaport said.