SJP Properties rebrands site to Liberty Innovation Centre in Jersey City

SJP Properties announced Monday it has rebranded 95 Greene St. in downtown Jersey City as the Liberty Innovation Centre.

SJP also announced that JLL has been selected as the building’s leasing agent. Daniel Loughlin, John Cunningham, Blake Goodman and John Cahill of JLL will work closely with Peter Bronsnick, executive vice president at SJP Properties, and Zachary Freeman, senior vice president, on the assignment.

The center will serve as an ideal spot for life sciences and technology companies looking for space outside of New York, Steven J. Pozycki, CEO of SJP Properties, said.

“Liberty Innovation Centre’s existing base-building infrastructure and waterfront location makes it the ideal solution for life sciences and technology companies seeking commercial space in the supply-constrained New York metropolitan area. Despite considerable pent-up demand among these users, very few existing buildings in this market can accommodate tenants with lab components or robust power requirements, let alone those that can also provide immediate access to a highly skilled workforce and Manhattan via multiple mass transit options,” he said.

The 350,000-square-foot, eight-story building originally served as the manufacturing facility for Cogate Palmolive. SJP Properties acquired the property in 1999 and converted into into a Class A office building that Merrill Lynch also occupied.

“SJP Properties had the vision to convert 95 Greene Street, a former Colgate manufacturing plant, into a modern office building,” Loughlin said. “The owner is pursuing the adaptive reuse of the building’s legacy infrastructure and design to accommodate the emerging and specialty facility needs of the life science, healthcare and technology sectors. Most traditional office buildings are not designed for these specific needs or would require significant investment and time to adapt to these unique industries.”

The property is within close access to the Exchange Place PATH Station, N.Y. Waterway Ferry and the Exchange Place stop of the new Hudson-Bergen Light Rail system.

“This great, new opportunity at Liberty Innovation Centre offers R&D, life sciences and technology tenants in the New York metropolitan area tremendous access to the urban labor pool,” Cahill said. “The building is also just steps from PATH and NJ TRANSIT Light Rail service, offering the opportunity to connect with major hospitals and medical schools in Manhattan.”