ALC, a Princeton-based provider of first party data solutions for marketers, announced Wednesday it has named Anne Doherty its chief revenue officer.
Doherty, who has more than 20 years of experience in the marketing industry, will be responsible for driving growth by optimizing existing business and developing new client relationships.
Prior to ALC, Doherty was senior vice president of sales and account management for Acxiom Corp.’s audience solutions division. Her previous roles include sales management positions at Experian and Equifax.
“Anne has every quality we need in a sales leader,” CEO Rick Erwin said. “With experience across all forms of media and client vertical markets, she has a clear vision for expanding ALC’s business in new directions. She has a successful record that includes reinvigorating low-growth business segments. She’s built a reputation for ensuring client satisfaction by collaborating with product and delivery teams to make sure the client’s needs are understood and met. And great sales executives love working for her.”