SITO Mobile names SVP of channel partnerships

SITO Mobile Ltd., a Jersey City-based consumer sciences firm, announced Thursday it has named Matt Murphy its new senior vice president of channel partnerships.

In this role, Murphy will be responsible for all channel sales and reseller initiatives. He will also focus on the growth and expansion of the SITO Channel Alliance Partner program.

“We are thrilled to have Matt running our Channel sales program,” SITO Mobile CEO Tom Pallack said. “Channel sales represent a key, but underleveraged opportunity for SITO and I have every confidence Matt will build and expand our channel business.”

Prior to his appointment, Murphy was vice president of product marketing at SITO Mobile. Before that, he spent almost 10 years at Gamut, Cox Media Group’s media services division, most recently as vice president of product and digital strategy.

“I am excited to take on this new responsibility to grow our channel business and to bring my extensive channel management and deep understanding of SITO’s data capabilities to this key role,” said Murphy, who will be based out of SITO Mobile’s Jersey City headquarters.