Simplicity acquires AFFC, names new principal

Summit-based Simplicity Group Holdings announced Thursday it has acquired America’s First Financial Corp.

Under terms of the arrangement, AFFC will operate as part of Simplicity LTC, the insurance distribution arm of Simplicity.

“The rapidly rising cost of long-term care is one of the greatest financial challenges facing America’s retirees,” Simplicity CEO Bruce Donaldson said. “Don and the entire AFFC team have committed to helping Americans successfully plan for the increasing costs of long-term care and their commitment to helping financial advisors innovate and strategically grow their businesses is in line with Simplicity’s mission. We look forward to helping the team achieve even greater success in the coming years.”

Simplicity also named Don Quante its newest principal. He will help AFFC establish a flagship educational workshop and lead its generation program.

“Joining the Simplicity Group of companies is an immense opportunity for our business,” Quante said. “Our partnership with the Simplicity Group provides us with the means and support to advance our message and grow to a new level of success.”