SITO names chief strategy officer to lead new group

Jersey City-based SITO Mobile Ltd. announced Monday it has named Sean Clayton its new chief strategy officer.

In this new role, Clayton will be responsible for leading SITO’s new Strategic Advisory Group. The group will help enhance SITO’s product development offerings with a data-first consultancy approach, it said.

“Under Sean’s leadership, our newly formed Strategic Advisory Group will strengthen SITO’s position and provide our enterprise clients with the powerful ad media and data-driven intelligence solutions they need to drive robust revenue growth.  Sean takes on his expanded role at an exciting time for SITO Mobile. He brings extensive attribution modeling expertise, proven omni-channel results that drive business growth along with disciplined execution,” SITO CEO Tom Pallack said.

Before his appointment, Clayton was the executive vice president of enterprise solutions at SITO Mobile.

“I’m honored to lead SITO’s new, strategic service offering. Seeing data in more than one dimension will allow our clients to truly humanize the data and create meaningful marketing moments that are fluid and delightful for their target consumers,” Clayton said.  “We will leverage data-centric use cases and differentiated products to offer better campaign performance and deeper consumer insights, building predictive models that result in efficient media placement and increased ROI for our clients.”