ADP unveils branding campaign, new slogan

Roseland-based ADP, a payroll and human resources leader, has launched a major branding campaign, it announced Friday.

The campaign, dubbed “What Are You #WorkingFor?” and integrated across the company, also includes a new brand platform and tagline, “Always Designing for People.”

“Our new brand platform marks the next great milestone in the company’s evolution,” CEO and President Carlos Rodriguez said in a prepared statement. “ADP has constantly proven its ability to anticipate change for its clients and position itself as a leader through technological advancements that eliminate barriers and simplify complexities for workers.”