SITO Mobile inks media exec as new chief revenue officer

Jersey City-based SITO Mobile Ltd. announced Tuesday it has named Lauren Wray its new chief revenue officer.

The consumer behavior and location services company said Wray will lead sales activity, strategic partnerships and revenue management while aligning all revenue-generating departments, including operations, marketing, sales, corporate development and customer experience/success.

“We’re thrilled to have Lauren join our team as chief revenue officer,” SITO Mobile CEO Tom Pallack said. “Her experience leading sales and development at a variety of top media, consulting and ad tech firms will prove invaluable as we look to find new and innovative ways to deliver value to our clients and accelerate revenue growth.”

Wray began her sales career at Forbes Media. Most recently, she was on the executive team overseeing media and content domain sales, growth and strategy at Kantar LLC. Before that, she ran national sales at Sharethrough.

“I’m excited to get started and look forward to leveraging SITO leadership position in the location services category to maximize growth,” Wray said. “Timing is everything given SITO’s recent performance guarantee launch which I see as a strong signal for the industry and an important step in transforming how marketing campaign goals are met.”