Shemaroo Entertainment enters U.S. market with Hoboken-based streaming service

Shemaroo Entertainment Ltd., an India-based integrated media content house, announced Wednesday it has entered the U.S. market with the launch of its video streaming service, ShemarooMe, in Hoboken.

ShemarooMe, it said, will provide Indian American audiences with on-the-go access to its exclusive portfolio of Bollywood, regional language, devotional and children’s content. The streaming service originally was unveiled in India earlier this year.

“As a company we’ve always understood the pulse of our diverse audiences, and our history is a testimony to that. Today, we are excited to extend our content offerings to loyal fans of Indian entertainment in the US with a host of integrated features such as linear channels, live streams and video-on-demand services. With this launch, we look to further build strategic partnerships in the world’s leading OTT market,” Shemaroo CEO Hiren Gada said.

Customers can choose from seven different content categories, including Bollywood Plus, Bollywood Classic, Gujarati, Punjabi, Marathi, Kids and Bhakti through two subscription options.