Century 21 Real Estate names new COO

Century 21 Real Estate LLC, a subsidiary of Realogy Holdings Corp., announced Monday it has appointed Byron Ellington to chief operating officer.

In this role, Ellington will be responsible for “transforming relationships with clients and customers from strictly transactional to experiential,” the Madison-based firm said.

Ellington will report directly to CEO and President Michael Miedler.

“At Century 21 Real Estate, our goal is to provide an extraordinary real estate experience and that can only be accomplished with the right team in place,” Miedler said. “We are pleased to have Bryon join our leadership roster. He brings with him a passion for our industry, a track record of enhancing the ways in which we serve our network and values growth through learning.”

Prior to Century 21, Ellington served as senior vice president at Learning Center of Excellence, Realogy’s integrated learning institute for its real estate franchise brands. Before that, he spent 15 years at Keller Williams, most recently serving as its chief operating officer.

“I’m honored to take on this new role and join the team of relentless individuals determined to elevate the real estate game,” Ellington said. “It’s an exciting time for the CENTURY 21 brand as we set out to shift the mindset of the real estate space from a formal transaction in the buyer’s or seller’s life to truly memorable experience. I look forward to delivering that to not only our buyers and sellers, but to our network of talented brokers and agents as well.”