Holman Automotive launches distinctive new dealership model

Holman Automotive, the Mount Laurel-based chain of auto dealerships, has opened a new type of dealership known as Holman Go, it announced this week.

The new dealership, located at 3466 Route 1 in Princeton, offers an all-in-one buying process, including buying, selling, subscribing, financing, insuring and servicing vehicles.

“Holman Go empowers consumers to tailor the entire buying process to their exact preferences, delivering an experience unlike any other in the automotive industry,” Brian Bates, Holman Consumer Services’ CEO and president, said in a prepared statement. “Our customers can expect the same personalized attention and knowledgeable expertise that have long been hallmarks of the Holman Automotive family of dealerships in an open-concept retail environment that emphasizes convenience and provides solutions for any mobility-related need.”

The unit of Holman Enterprises said the Holman Go model includes upfront pricing with zero hidden fees and a hassle-free seven-day return policy, as well as a vehicle subscription service and a digital express store with a deal-building process.