Effectual names Price its new COO

Effectual, a Hoboken-based managed cloud and consultancy practice, announced Wednesday it has named Chuck Price its chief operating officer.

Price will be responsible for overseeing the company’s channel strategy, product portfolio and next-generation cloud services delivery practices.

“Effectual is a business that couldn’t have existed until now. Since the dawn of this industry, the executive leadership and IT practitioners at Effectual have been swinging hammers, building cloud railroads as pioneers in managed cloud services at Datapipe and other industry-defining businesses,” Price said. “Working with the experience and reputation of this team in creating a specialized, next-generation cloud services organization is a real opportunity to provide meaningful business outcomes for our clients.”

Price, who has more than 25 years of experience, has held executive roles at Fiserv, TD Ameritrade, Coresite, Ajubeo, SANS Institute and Logicworks.

“Chuck’s ability to speak the languages of both CxOs and technologists is essential to digital transformation projects which require all teams to share a common understanding of business challenges and the goals of chosen technology platforms,” said Robb Allen, CEO Effectual. “His focus on customer success and experience in building organizations to scale perfectly aligns with our objectives.”