Dressbarn will be winding down its operations, eventually closing down all of its 650 stores throughout the United States, Mahwah-based Asena Retail Group, Dressbarn’s brand owner, announced Monday.
Dressbarn has 29 stores located throughout New Jersey.
The retailer said all of its stores are currently open and conducting business as is it’s e-commerce site. Dressbarn’s return, refund and gift exchange policies have yet to be changed.
Ascena said it wants to focus on its more profitable brands, including Ann Taylor and LOFT.
“For more than 50 years, Dressbarn has served women’s fashion needs, and we thank all of our dedicated associates for their commitment to Dressbarn and our valued customers. This decision was difficult, but necessary, as the Dressbarn chain has not been operating at an acceptable level of profitability in today’s retail environment,” Steven Taylor, chief financial officer of Dressbarn, said.
“During the wind down process, we will continue to provide our customers with the same great experience both in-store and online, offering them even better deals and value. We will work to assist our associates through the transition and maintain existing relationships with our vendors, suppliers, and other key stakeholders through this process,” he said.
Dressbarn said it will provide its approximately 6,800 associates with transition support once store begin closing. Dressbarn said it intends to continue paying its vendors and supplies in full.