Princeton-based True influence, a provider of internet-based marketing and demand generation solutions, announced Tuesday that Ray Estevez has been named chief data officer.
Estevez will be responsible for heading the data strategy and data-driven product implementations.
“As we continue to grow and evolve as the leader in intent-based marketing, it’s critical to our success that we have the best executive team with a proven track record of achievements leading the company,” True Influence CEO Brian Giese said. “We are extremely pleased to have an industry visionary such as Ray join our team to drive our data strategy.”
Estevez, who has more than 29 years of experience in information technology, most recently was co-founder and chief information officer at V12 Group, now known as V12 Data. Before that, he was the chief technology officer at ORB Digital and vice president of information technology at 24/7 media Inc. He also served in various IT leadership roles at ConsumerNet, Time Inc., Music Sound Exchange and J.P. Morgan.
“I’m excited to join the True Influence team where I believe my experience in developing and implementing the data strategy for information technology companies can further strengthen the company’s industry-leading B2B marketing and sales solutions,” Estevez said.