Paramount Assets: Fast-casual Japanese chain to open first N.J. location

Go! Go! Curry, a fast-casual authentic Japanese comfort food chain, will open its first New Jersey location in Newark, according to real estate investment firm Paramount Assets.

Samir Guzman, executive director of leasing and marketing at Paramount, arranged the 1,500-square-foot lease at 1 William St. Ryan Starkman of Englishtown-based Pierson Commercial Real Estate represented Go! Go! in the deal.

Go! Go! will be part of the 12,000-square-foot street-level commercial component of William Flats, an adaptive reuse of the former United Women’s Garment Workers’ Union headquarters, Paramount said.

Go! Go! is expected to open in the fall, Paramount said, and will join existing tenants including Santander Bank and 7-Eleven. The property has one 4,500-square-foot space remaining for lease.

“We are thrilled to bring Go! Go! Curry to downtown Newark. This location – at the corner of Broad and William Street, directly across from the Prudential Center – has high intrinsic value,” Guzman said. “The presence of two national tenants and the fact that this newly constructed ‘white-box’ space was ready for build out made it very attractive to this franchise owner. Go! Go! Curry’s innovative business model and unique product offerings are a perfect fit for what we have created at this property, and we are confident this restaurant will become a great amenity for the building’s residential tenants, as well as those who live and work in the community.”

Go! Go! currently operates eight locations throughout New York, Massachusetts and Texas.

“When Go! Go! Curry first opened in New York City we immediately were hooked on its innovative menu and dreamt of one day opening our own location. Our dreams came true and we are excited to bring Go! Go! Curry to the good people in Newark,” franchise owners Joy Lumbres and Patrick Lumbres jointly said. “Working with Paramount Assets made the entire leasing process seamless. We were impressed with their professionalism and market knowledge and look forward to a continued relationship with this organization.”

Financial terms were not disclosed.