Atlantic Health inks Romm as chief innovation officer

Atlantic Health System announced Tuesday it has named Dr. Sylvia Romm its chief innovation officer.

The Morristown-based health system said Romm will be responsible for building new partner relationships and furthering the system’s research profile. She also will work with the system’s almost 17,000 team members and 4,800 physicians to improve access to affordable health care.

“As the leader of our innovation journey, Dr. Romm will continue to foster and grow the culture of inquiry that lives throughout Atlantic Health System,” Amy Perry, CEO hospital division, senior vice president, integrated care delivery, Atlantic Health System, said. “Dr. Romm brings a wealth of diverse experience as a practicing physician, entrepreneur and transformative business leader. She has a long history of partnering with some of the most prestigious health systems in the country to help transform the delivery of health care. Dr. Romm’s addition to our team will enhance Atlantic Health System’s industry-changing efforts to make patient care safer, higher quality and less costly.”

Prior to Atlantic Health, Romm was the vice president of clinical transformation at American Well. Before that, she founded her own business, MilkOnTap, a telehealth company focused on the needs of nursing mothers and lactation support.

“As a physician, I see firsthand how people’s lives are affected by decisions made throughout the health care system. To take the best care of our patients and our community, we must challenge the status quo and work internally and externally to find the transformative leaps forward while always keeping the patient at the center of our vision,” Romm said. “The strong spirit of innovation is what attracted me to Atlantic Health System, and I look forward to bringing my experience as a clinician entrepreneur to our work finding, building, and partnering with the most innovative companies in health care to help us take those leaps.”