Investors Bank, New York Giants expand partnership

By Emily Bader
Short Hills | Aug 14, 2019 at 3:00 am

Investors Bank and the New York Giants announced Tuesday they are expanding their strategic alliance during the upcoming 2019 football season.

Last year, a 10-year partnership began between the Short Hills-based bank and the football team, they said. They are marking the second year of the alliance by introducing a New York Giants-branded debit card and checking account.

The announcement came during a Signing Day event at the Quest Diagnostics Training Center in East Rutherford.

The New York Giants Checking Account will feature the New York Giants logo on each account holder’s debit cards and checks, they said. Each person who joins the Big Blue Checking Crew will have access to premium features and amenities.

“The Giants and Investors Bank share the belief that our fans and their clients deserve an exceptional level of service, and we are both dedicated to achieving that goal. This expanded partnership will allow both the Giants and Investors Bank to continue to serve our communities in an innovative and transformative way,” New York Giants CEO John Mara said.

Investors and the Giants also announced a joint corporate social responsibility program. The program works by donating $250 to the non-for-profit CASA of New Jersey each time Big Blue scores either a touchdown, field goal or safety this season.

“Our bank continually strives to develop new and exceptional ways to serve our consumer and business clients, which is why Investors Bank is linked to the New York Giants. We are solidifying the relationship with the fabled Big Blue team by launching our checking account, which enhances the legacy of each organization. We are also grateful to be one of the only regional banks in America to partner with an internationally-known, professional football franchise,” Investors Bank CEO Kevin Cummings said.

Emily Bader | ebader@roi-nj.com | emilybader