Boll & Branch gets $100M investment from L Catterton to accelerate growth

By Meg Fry
Summit | Aug 28, 2019 at 3:00 am

Boll & Branch, an organic and socially conscious luxury linens company in Summit, announced Monday its receipt of a $100 million strategic investment from the flagship buyout fund of L Catterton, the world’s largest consumer-focused private equity firm.

“We have grown quickly since our launch in 2014 and are thrilled to welcome L Catterton to the Boll & Branch family,” Scott Tannen, CEO of Boll & Branch, said. “L Catterton brings unmatched experience in direct-to-consumer retail and home goods and is the ultimate value-added partner. Every set of Boll & Branch sheets we sell triggers a chain of goodness, which directly impacts tens of thousands of farmers and factory workers worldwide.

“Our success is proof that a focus on sustainability and positive social impact can go hand-in-hand with a high-growth, profitable business.”

Owned and operated by co-founders Scott and Missy Tannen, Boll & Branch helps consumers get a better night’s sleep by manufacturing eco-friendly bed linens, blankets, bath towels, robes and more from 100% Fair Trade organic cotton devoid of harmful chemicals, pesticides and GMOs.

The company, which earned $1.75 million in its first year of business alone, also is devoted to helping garment workers around the world earn above living wages in better working conditions.

L Catterton’s investment will help accelerate Boll & Branch’s expansion of its retail and wholesale businesses, support the company’s continued success of its direct-to-consumer business and grow its award-winning home good lines into new and adjacent categories in order to soon earn the business nine figures.

“With its ethically positioned, clean and sustainable products, Boll & Branch is one of the most beloved bedding brands and a leader in the rapidly growing direct-to consumer home goods category,” Nik Thukral, managing partner of L Catterton’s Flagship Buyout Fund, said. “Boll & Branch’s approach capitalizes on several compelling trends including the emergence of authentic, pure and chemical free products that can be traced back to their origin, as well as consumers’ heightened focus on healthy living.

“We’re delighted to partner with Scott, Missy and Boll & Branch’s passionate team to grow the brand.”