Diversified acquires Ontario-based Advanced, expands North American footprint

By Emily Bader
Kenilworth | Sep 4, 2019 at 12:08 pm

Kenilworth-based Diversified, a technology solutions provider, announced Wednesday it has expanded its North American operations with the acquisition of Advanced Presentation Products, a Mississauga, Ontario-based audio visual systems integrator.

“When we recently partnered with Advanced on a complex next-gen solution for a large Canadian organization, I was instantly impressed,” Fred D’Alessandro, Diversified founder and CEO, said. “Their values of quality, integrity, service and excellence fit perfectly into our culture and I have no doubt that our success together will continue to grow in the future and provide long-term value for our clients.”

“This represents the start of the next great chapter in the 24-year history of Advanced in Canada. I am incredibly proud of all that we have achieved to date and I leave knowing Diversified will take the company to great heights while I focus on building my AV rental business,” David Weatherhead, CEO and president, Advanced, said.

Once the deal has closed, Weatherhead will depart from the company to pursue his other business ventures.

“Welcoming the Advanced team into the Diversified family is a natural extension of our existing North American operations,” Kevin Collins, president, Diversified, said. “The opportunity for Diversified to establish a basecamp in the Canadian market with the established support of such a strong organization as Advanced is very exciting.”

Financial terms were not disclosed.

Emily Bader | ebader@roi-nj.com | emilybader