Simplicity Group acquires Executive Brokerage Services

Summit-based Simplicity Group Holdings announced Monday it has acquired Pittsburgh-based Executive Brokerage Services Inc., a insurance distribution company.

EBS will begin its brand transition to Simplicity Pittsburgh, effective immediately. Bernie Vukelich and Brian Lipinski have also been named the company’s newest principals.

“Bernie, Brian and the EBS team have built an outstanding business,” Bruce Donaldson, Simplicity’s CEO, said. “Their expertise in fixed annuities and life insurance, combined with their concierge approach to client service, adds significant value to the client relationships of financial services professionals. We are confident that the EBS team will build on their success as part of Simplicity.”

EBS is an insurance wholesaler which has been serving insurance agents since 1982.

“We are very excited to join the Simplicity team,” Bernie Vukelich, principal of Simplicity Pittsburgh, said. “Brian and I are eager to partner with Simplicity to offer our advisors an even more comprehensive range of services to assist them in their success.”

This is Simplicity’s 13th acquisition, it said.