Uncertain times demand unique strategies for businesses to profit and grow (Sponsored Content: Rutgers Business School)

Economists have been predicting that a recession was coming since the end of last year.  Now, some say there won’t be one, or, maybe, there will be one anyway. When Phil Murphy was elected governor of New Jersey, it was assumed there would be a “millionaire’s tax,” but it wasn’t included in the state budget. The U.S.-China Trade War continues to bounce back and forth, with no deal imminent.

Rutgers Business School is hosting a business community engagement symposium Oct. 29 to bring together midsize companies (at least $1 million in annual revenue) to provide strategies to grow during uncertainty. “Generating Profit for Growth in Uncertain Times: Unique Strategies for N.J.’s Mid-Size Companies” will have experts from industry, consulting, investment banking, marketing, government, manufacturing, law, accounting and more.

Interactive panel discussions will address how to mitigate financial, legal and regulatory risks; how to become more customer-centric using data mining, growth hacking and digital marketing; and how to optimize company profits with a more efficient supply chain and revamped corporate structure.

New Jersey ranks in the Top 10 in the country for having the most middle-market companies headquartered in the state and for having the greatest share of middle-market firms, according to the Middle Market Power Index from American Express and Dun & Bradstreet.

The Rutgers Business Symposium offers an excellent opportunity for top midsized companies to learn from and network with one another.

“The fruits of collaboration among higher education institutions, midsize companies, entrepreneurs and government fuel economic development and progress for all,” said Lei Lei, dean of Rutgers Business School. Middle-market firms accounted for 27% of all employment in the U.S. according to the Dun & Bradstreet report, up from 18% in 2011.

“The symposium promises to provide unique business strategies that companies haven’t considered before,” said Leon Fraser, assistant professor of professional practice at Rutgers Business School and organizer of the half-day event.

The event will take place from 8 a.m. to 1 p.m. Tuesday, Oct. 29, at Rutgers Business School in Newark. Breakfast and lunch are provided. Special keynote speaker will be multiple Platinum Award winner and Certified Master Trainer Jim Bardoski, who has helped hundreds of midsized businesses exceed their business goals.

Interested in attending? Register here.

Symposium: Generating Profit for Growth in Uncertain Times: Unique Strategies for N.J.’s Mid-Size Companies

Includes three panel discussions, keynote speaker, networking, breakfast and lunch.


Tuesday, Oct. 29, 2019
Registration begins at 8 a.m.
Program runs from 9 a.m. to 1 p.m.


  • Early Bird Registration until Friday, Oct. 4: $25
  • After Oct. 4, General Admission Registration: $30
  • Deadline for registration is Friday, Oct. 25.

Rutgers Business School
1 Washington Park
Newark, NJ 07102
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If you have any questions, please email: RBS_Symposium@business.rutgers.edu.