The Vitamin Shoppe opens innovative store in Edgewater

The Vitamin Shoppe has opened a new innovation store in Edgewater, it announced on Thursday.

The Vitamin Shoppe's new innovation store in Edgewater.The Secaucus-based nutritional products retailer said the retail concept will “bring a new vision to wellness retail” by incorporating technology-driven innovations in products, services and education.

Building on its existing Edgewood location, the reimagined 3,185-square-foot space will feature digital product guides, a mobile POS checkout, an ‘Only Me’ personalized health bar, a complementary body composition analysis area, a supplement sample machine, merchandise from CBD Central and KETO HQ, and free nutritional consultations.

“Our newly remodeled Edgewater location represents the next generation of stores for The Vitamin Shoppe, and will inform the future direction of our total retail experience. We have taken the elevated aesthetic of a modern apothecary and imbued it with leading-edge technology and services that will simplify and demystify the experience of shopping for health and wellness supplements,” Sharon Leite, CEO of The Vitamin Shoppe, said.

The Vitamin Shoppe's new innovation store in Edgewater, New Jersey.The Vitamin Shoppe said there are plans to open five similar stores through January 2020.

“At The Vitamin Shoppe, we are continually searching for innovative ways to evolve and enhance the customer wellness journey,” Leite said.

“The new digitally-powered elements of our store encourage customers to deeply engage with our product offerings, as well as our highly knowledgeable in-store Health Enthusiasts, for a fully integrated omni-channel experience.

“The Edgewater store is a great example of our ongoing transformation into an agile, customer-centric company – as well as our continued commitment to helping our customers become their best selves, however they define it.”