Simplicity Group acquires PFG Marketing, names principal

Summit-based Simplicity Group Holdings announced Thursday it has acquired Glendale, Arizona-based PFG Marketing Group Inc., an insurance distribution company.

Under the deal, PFG will be known as Simplicity Glendale, effective immediately.

Mike Ford and his team will be a great addition to the Simplicity platform,” Simplicity CEO Bruce Donaldson said.  “PFG has a strong track record of providing financial professionals with some of the best strategies for their practice using both traditional and innovative insurance products.”

PFG is the 14th company to join Simplicity’s group, it said.

Simplicity also announced Mike Ford has been named principal.

“We are thrilled to join the Simplicity team,” Ford said.  “Our partnership with Simplicity will enhance our ability to go the extra mile to assist our producers with hands-on, personal service and expertise.”