Edison Partners leads $12M investment in tech firm

Princeton-based Edison Partners has led a $12 million investment in data privacy technology firm Anonos, according to a news release Thursday morning.

The Boulder, Colorado-based company intends to use the proceeds to accelerate adoption of its platform to help organizations achieve data-driven goals while complying with global data privacy regulations, the release said.

“Business partners for 18 years, Gary (LaFever, co-founder and CEO) and Ted (Myerson, co-founder and president) develop technology that helps organizations turn regulation into a competitive advantage,” said Daniel Herscovici, the Edison partner who led the investment. “They have operational expertise developing global businesses, the vision and experience of building complex platforms in response to marketplace trends that they anticipate years ahead of everyone else.

“We’re excited to partner with Anonos to help them accelerate expansion of their technology platform across financial, health care, telecom and other data-driven industries that rely on sustainable and ethical consumer data use and insights to innovate.”

Anonos’ solution uses dynamic pseudonymization, a process that replaces direct and indirect personal identifiers with unique “de-identifiers” that prevent attribution of data to a specific person without permission, the company said.