MJH Life Sciences, a health care news company based in Cranbury, announced on Tuesday it has acquired Element – The Data Agency, a Missouri-based marketing agency in the animal and oral health markets.
“The combination of Element’s data-fueled solutions with MJH’s trusted veterinary and dental brands, dvm360 and Dental Products Report, allows us to provide deeper audience insights to our clients, down to the customer level,” Mike Hennessy Jr., CEO and president of MJH Life Sciences, said. “By extending this service to our clients in other health care sectors, we can help them be more agile and efficient with their marketing strategies and improve return on investment.”
Terric Townsent, co-founder and CEO of Element, will continue in his current role, as will Matthew Braun, co-founder and chief technology officer.
“At the heart of Element has been the desire to develop and grow relationships between our clients and their customers. With MJH’s deep connections within the life sciences community, they are an ideal partner to help bring our data-driven solutions to a broader audience,” Townsend said.
Financial terms were not disclosed.