Sotheby’s names Brad Nelson its new chief marketing officer

Sotheby’s International Realty announced Wednesday it has appointed A. Bradley Nelson its new chief marketing officer.

The Madison-based real estate brand said Nelson, who’s held a variety of roles within Sotheby’s for nearly a decade, will focus on supporting the brand’s affiliated agents and companies by creating new marketing, product and technology offerings.

“Since announcing the integration of our company-owned brokerage and affiliate network into one aligned Sotheby’s International Realty last spring, we’ve been able to move faster, operate more efficiently and ultimately, better support our affiliated agents and companies,” Philip White, CEO and president, Sotheby’s International Realty, said. “Sotheby’s International Realty is a very strong and well-established brand, and with Brad’s deep understanding of both industry dynamics and the needs of our affiliated agents, I am confident we will help them, along with our affiliates, become even more successful.”

Nelson most recently served as senior vice president of marketing for Premier Sotheby’s International Realty.

“We are fortunate to have so many smart and successful agents affiliated with Sotheby’s International Realty,” Nelson said. “By focusing on their end-user experience in our marketing, product and technology offerings, and by leveraging exclusive marketing partnerships offered by Sotheby’s auction house and our media partners, I believe we can help them effectively navigate the current competitive and transformational real estate environment as they focus on expertly serving their clients.”

“As a proven advocate for the agent and a leader who is deeply engrained in the industry, Brad will leverage the voice of the customer to build on our success and help affiliated agents and owners further grow in their respective markets,” White said.