Vital Decisions promotes president to CEO

Vital Decisions LLC, an Edison-based company focused on serious illness advanced care planning, announced Monday it has appointed Leah Puccio as its CEO.

Puccio, who previously served as the Edison-based company’s president, is succeeding long-time CEO and co-founder Mitchell Daitz, who will remain on board as executive chairman and chairman of the board of directors.

“Vital Decisions evolved from an idea to an organization that compassionately serves tens of thousands of individuals and their families a year during a very vulnerable time,” Puccio said. “It has been a privilege to work with my fellow colleagues at Vital Decisions and I am honored to have been asked to guide our continued success. We are at a time when our mission to change how individuals are cared for when faced with a serious illness is more important than ever. Our passionate and talented team is laser focused on bringing innovative telehealth and digital solutions to the marketplace that ensure that the care an individual receives aligns with their values.”

Puccio has been with Vital since 2010, serving as chief operating officer in 2016 and president in 2018. Before Vital, she worked at Dow Jones, Pfizer, Microsoft and tech startup Whale Communications (acquired by Microsoft).

“I am extremely proud of all that we have accomplished so far. We have engaged over 300,000 individuals with advanced illness and their families, helping them to ensure the care they receive aligns with what matters to them most. Under Leah’s leadership, Vital Decisions is poised for accelerated innovation and growth and I am excited about our future,” Daitz said.