D&B bolsters reach with acquisition of Orb Intelligence

Dun & Bradstreet, the Short Hills-based business data and analytics firm, has acquired Orb Intelligence, a digital business data provider, it announced this week.

Financial terms of the deal, which closed Wednesday, were not disclosed.

The deal for Orb Intelligence, in conjunction with the July 2019 acquisition of Lattice Engines, furthers D&B’s commitment to providing its clients with best-in-industry data, analytics and technology, the company said in a news release.

“The acquisition of Orb Intelligence cements our strategy to link the digital and physical worlds in the largest global repository of B2B data and to provide enriched firmographic data to customer profiles to help our clients more effectively execute campaigns to improve customer interactions and revenue returns,” Michael Bird, president, sales & marketing solutions, said in a prepared statement. “Clients can rely on Dun & Bradstreet as the one-stop shop for all of their data-driven, decision-making and customer engagement needs.”

Orb Intelligence provides data on business identity and firmographics, including a database of information on 57 million companies, D&B said.

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