Kirschbaum named WWP’s new CEO

By Emily Bader
Florham Park | Jan 14, 2020 at 1:15 pm

WWP, a Florham Park-based provider of cosmetic packaging components, announced on Tuesday longtime operations executive Josh Kirschbaum has been named CEO.

“We are very excited to have Josh as the new CEO at WWP,” Jonathan Zhu, managing director, Bain Capital, which acquired WWP in 2018. “Bain Capital sees the global beauty market as highly attractive in light of steady consumer demand and ongoing product innovation. We are confident that Josh will lead the team at WWP in providing differentiating packaging solutions to our customers.”

Kirschbaum, most recently served as an operating partner for investment firm Z Capital Group. He also served as chief operating officer at NuWorld Beauty in Carteret and president of Modere. He also sat on the boards of several prominent companies, including Mrs. Fields Famous Brands, Twin-Star International and Xperience Restaurant Group. Earlier in his career, he held leadership roles at L’Oreal and Cosmetic Essence Innovation.

“I’m thrilled to be part of the WWP team and lead the company into the next growth and expansion phase,” Kirschbaum said. “As we enter the new decade, we’ll continue to leverage the company’s core capabilities in packaging design and innovation while significantly expanding turnkey operations, providing customers with more value-added and speed-to-market services.”