Secaucus-based Children’s Place to relaunch Gymboree brand in February

Gymboree is making a comeback.

Jane Elfers, CEO and president of Secaucus-based The Children’s Place, announced Wednesday that the Gymboree brand will return to more than 200 Children’s Place stores across U.S. and Canada in February.

The brand also will be available at

“We are very proud to announce the return of Gymboree,” Elfers said. “The Gymboree team has worked tirelessly to bring this iconic brand back to its passionate and loyal customers.”

According to a release by the company, customers can expect:

  • A brand-new website;
  • “Free Shipping, Free Returns, Every day,” with no minimum purchase for all online orders;
  • An enhanced loyalty program, My Place Rewards, which rewards customers on every purchase they make in-store and online, while providing members with special offers and exclusive access to bonus events;
  • A new, easy-to-use mobile app that allows customers to conveniently shop their mobile devices.

Gymboree’s launch includes eight collections in sizes 12M – 8, the company said.

Jennifer Groves, senior vice president of design and brand creative, said the brand will return to its classic roots with playful, bow-to-toe collections that span apparel and accessories.

“Gymboree was successfully built on capturing the essence of childhood in its product design,” she said in a release. “Childhood passes by in a moment, and because of this, we want to capture family memories that will last forever as kids run, dream, explore and imagine…all in Gymboree.”

Gymboree said it will offer exclusive, limited-time access to shop the new On Feb. 3, Gymboree will announce how customers can reserve their spot to be one of the first to shop the Spring 2020 collections. Early access will be limited to the first 10,000 customers who reserve their spot.