B&G Foods acquires Farmwise, now owner of Veggie Fries, Veggie Tots and Veggie Rings brand

By Emily Bader
Parsippany | Feb 20, 2020 at 11:25 am

Parsippany-based food manufacturer B&G Foods Inc. is now be the owner of plant-based products Veggie Fries, Veggie Tots and Veggie Rings after announcing on Thursday it has acquired Farmwise LLC, the Wellesley, Massachusetts-based creator of the brands.

“We are excited to increase our great tasting, plant-based product offerings with the acquisition of Farmwise,” Jordan Greenberg, executive vice president and chief commercial officer of B&G Foods, said. “Dave and Cristina Peters, the founders of Farmwise, have done a tremendous job developing delicious, plant-based products, including Veggie Fries, Veggie Tots and Veggie Rings, that both parents and children love. We look forward to further supporting the Farmwise brand in the natural channel while also introducing items that Farmwise has developed into new, innovative product offerings for our Green Giant brand.”

B&G said it funded the deal with cash on hand, however, financial terms were not disclosed.

Emily Bader | ebader@roi-nj.com | @emilybader