Realogy renames units to focus on parent brand

Realogy Holdings Corp., the Madison-based residential real estate services giant, has renamed its operating segments to better highlight its core businesses and parent brand, it announced this week.

NRT, which operates the company-owned Coldwell Banker, Corcoran and Sotheby’s International Realty offices, will now be Realogy Brokerage Group. The franchisor of residential brands will remain Realogy Franchise Group, while the Title Resource Group national title and settlement services business, will become Realogy Title Group.

“As Realogy continues to transform its efforts in supporting our leading residential real estate brands, brokerages and businesses, we have made significant progress in simplifying our organization to focus on our core drivers,” Ryan Schneider, Realogy’s CEO and president. “Renaming our operating and business segments further streamlines how we communicate our real estate service offerings and amplifies the Realogy name across the work we do.”

Realogy noted that the renaming does not change any of the units’ operational or go-to-market approach.