Balloon festival announces New Jersey Lottery as new title sponsor

By Emily Bader
Readington | Feb 28, 2020 at 12:55 pm

The New Jersey Festival of Ballooning announced a multi-year partnership in which the New Jersey Lottery has become its new title sponsor.

The family-friendly hot air balloon and music festival takes place from July 24-26 at the Solberg Airport in Readington.

Under the new agreement, the event will be renamed to the New Jersey Lottery Festival of Ballooning.

“Thanks to the New Jersey Lottery rising to the occasion, we’re all winners,” Howard Freeman, executive producer of the festival, said. “This is a win for the tens of thousands of people who come out each year for the unique opportunity to see the sky filled with balloons, see our great concerts, or enjoy a weekend of family entertainment. It’s a win for all the community causes we support. It’s also a win for the State, as we created the festival to showcase the many great things New Jersey has to offer.”

“We’re proud to continue our partnership with New Jersey Lottery, which first started 20 years ago and has encompassed their sponsoring our Saturday night headlining concert, and take it and the festival to new heights with many new exciting experiential opportunities for our attendees to enjoy this summer,” he added.

The festival, in association with PNC Bank, will feature 100 hot air balloons taking flight twice per day; a live concert series; a fireworks display; a nighttime hot air balloon glow; family entertainment and attractions; children’s amusement rides; a 5K race; interactive exhibits; food vendors; and more.

“New Jersey Lottery is excited to partner with the Festival of Ballooning. The festival will be a great platform for us to remind New Jersey about the Lottery’s 50th anniversary and all of our fun and entertaining lottery games,” James A. Carey, the New Jersey Lottery’s executive director, said. “We’re thrilled to preserve this gem, which has meant so much to so many people across New Jersey for over 30 years.”

To mark the New Jersey Lottery’s 50th anniversary, this year’s signature shaped balloon will be an 80-foot anniversary cake.

Emily Bader | ebader@roi-nj.com | @emilybader