As a popular New Jersey craft brewery, Cape May Brewing Co. continues its growth and product expansion with bold new flavors. It’s now announced the release of Tan Limes, a Mexican lager with Persian lime juice and local sea salt, joining its lineup of summer core offerings. The product will now be available throughout New Jersey, Pennsylvania, and Delaware; Tan Limes was originally conceived as a Tasting Room-only release for the brewery in 2019.
“Tan Limes has been a home run,” CEO Ryan Krill said. “When we released it on draft last April, the response was absolutely fantastic. Our loyal fans went wild, immediately asking us to package Tan Limes in cans. When we did, we couldn’t keep them on the shelves. It was obvious to all of us that Tan Limes deserved a bigger place in our lineup, and we couldn’t be happier to bring this refreshing and drinkable brew to taps and shelves throughout New Jersey, Pennsylvania and Delaware.”
Brewed with a touch of locally sourced sea salt and a hint of Persian lime juice, Tan Limes is a light and refreshing Mexican lager, with a fresh, zesty, but intense taste.
“It’s tangy and thirst-quenching, extremely crushable, and pairs well with a wide variety of food,” Innovation Director Brian Hink said. “The lime and the sea salt take center stage, the hops are barely perceptible and the malt bill is completely out of the way. This beer is ridiculously drinkable.”
The scaled-up version of Tan Limes will replace the 12-ounce cans of Cape May Brewing Co.’s Belgian strong ale, Devil’s Reach, throughout the spring and summer months.
The thinking behind that decision is explained this way …
“We noticed a dip in sales of canned Devil’s Reach over the summer,” said the director of sales, Bill Zaninelli. “Devil’s Reach is a great beer and has long been a mainstay of our core lineup, but, with an ABV of 8.6%, it’s not exactly a lawnmower beer.”
However, as many on-premise accounts have Devil’s Reach as part of their draft lineup, it will still be available on draft throughout the spring and summer months.
“So, we made the decision to keep Devil’s on draft year-round,” Zaninelli says, “but only package it in cans in the fall and winter. This way, our longtime draft accounts are happy, and we have room in the schedule for a light, simple brew for the warmer months.”
Originally released as a draft-only offering in April 2019, Tan Limes’ successful release was followed by a 16-ounce canned run, available only in its Tasting Room at 1288 Hornet Road in the Cape May Airport. The 12-ounce canned release required a redesign of the packaging, with the design team deciding upon the image of a lime sunning herself on the beaches of Cape May.
“I absolutely love this can design,” Director of Marketing Alicia Grasso said. “The straightforward image conveys everything you need to know about this beer: it’s simple, it’s refreshing, and it’s definitely what you’d want to drink during a day on the beach, working on your tan lines.”
Tan Limes debuted throughout New Jersey on March 12. It will be distributed throughout the nine easternmost counties of Pennsylvania and as part of Cape May Brewing Co.’s expansion into Delaware, as well.
Wishing the folks at Cape May Brewing “barrels” of success with the exciting new flavor. For more information on Cape May Brewing Co., including its complete lineup of core brands, seasonals, limited-editions and specialty brews, call 609-849-9933 or check out the website at www.capemaybrewery.com.
Wine Growers explain current conditions
The Garden State Wine Growers Association issued an update on the state’s wineries during the coronavirus outbreak:
Based on Gov. Phil Murphy’s executive order issued March 16, wineries can remain open in New Jersey, but only for the sale of wine in original containers. Wineries cannot conduct wine tastings or hold events. No wine can be consumed on premise.
Some of the wineries have already elected to stay closed until early April. If consumers want to visit a winery to make a purchase, they should check the websites and social media channels of their favorite wineries to see if they are open and offering sales. Some are offering curbside service.
Customers can also check with wineries to see if they are shipping wine directly to the home.
Restaurants that serve as winery outlet partners that are handling take-out orders can also process wine sales, but they have to be made at purchase and not COD. Wineries that have transit insignias from the state can also elect to make deliveries.
The Garden State Wine Growers encourage everyone to stay safe and thank all their New Jersey wine customers for their support.
Wishing everyone the best of luck! You can check out the association at www.newjerseywines.com.
