Cognizant acquires Lev to expand Salesforce practice

Cognizant, a Teaneck-based IT services provider, announced on Monday it has acquired Lev, an Indianapolis-based digital marketing consultancy.

Lev utilizes the Salesforce Marketing Cloud to help businesses simplify and modernize their marketing campaigns.

“In this unprecedented time of uncertainty, we remain committed to our client and partner-focused strategy, investing in capabilities that help clients become fully digital, data-enabled, customer-centric organizations.  We continue to significantly invest in cloud as one of our strategic priorities,” Greg Hyttenrauch, president, digital systems and technology, Cognizant, said. “(This deal) will expand Cognizant’s consulting capabilities to help marketers implement Marketing Cloud, personalize customer connections and, in turn, generate better leads. Coupling this with our deep Salesforce quote-to-cash expertise, we will enable clients to effectively use the cloud to transform their critical lead-to-cash processes.”

The deal will expand Cognizant’s Salesforce practice, it said, and will close in the first quarter of 2020.

“Marketers face ever-increasing expectations to take their campaigns to the next level and drive even more value. Lev provides the strategic consulting and technical expertise for Marketing Cloud that enables marketers to create deeper connections with their customers and deliver strong ROI,” Michael Burton, CEO of Lev, said.  “We are thrilled to be joining Cognizant with their rich expertise in data, cloud, and Salesforce solutions. Together, we will be able to address a broader array of business and technology challenges for our clients.”

Financial terms were not disclosed.