Cross River Bank, a Fort Lee-based provider of banking services for technology companies, announced on Monday it has partnered with the nonprofit Operation HOPE to provide free, live online financial literacy programming in response to the economic impact of the novel coronavirus.
HOPE Inside Disaster, a provider of financial advocacy and support, focuses on financial emergency preparedness and recovery services in the U.S. and is deployed in response to federally declared disasters.
“Now, more than ever, Cross River recognizes the importance of community service and providing financial resources to consumers in need, whether that be responsible access to credit, innovative financial solutions or financial literacy programming and support,” Gilles Gade, founder, CEO and president of Cross River Bank, said. “Early in 2019, we created the Cross River Financial Literacy Initiative to give families the tools they need to make the right financial decisions, and now, we are excited to partner with our friends at Operation HOPE on this new initiative to deliver community support during these pressing times.”
Starting in April, the pair will work together to provide the financial resources for individuals and community partners. The programming is free and will focus on the need for financial stability and independence.
“We are pleased to partner with Cross River to provide critical virtual financial education and coaching services to help individuals and small businesses as they navigate the economic impacts of COVID-19,” John Hope Bryant, founder, chairman and CEO of Operation HOPE, said. “Over the past 19 years, HOPE Inside Disaster has supported more than 1.3 million disaster survivors, and we are committed to standing with Americans now during this crisis.”