Manasquan real estate marketing firm helping homebuilders conduct business online

By Mark Rotundo
Manasquan | Apr 3, 2020 at 11:00 am

Design 446, a Manasquan-based marketing firm, has been keeping the real estate market alive by assisting its clients in staying open for business on the virtual market.

The firm’s clientele includes home builders both regional and national, including American Properties Realty Inc., Lennar’s NY/NJ Division and Kaplan Cos., which have taken steps to transition online with Design 446 amidst the COVID-19 pandemic.

They have moved well into an online space, utilizing video conferencing tools to conduct tours of properties and even home closings.

Paul Csik, senior vice president for American Properties Realty, assured clients of the still-present viability of the market, saying, “All of our communities are still open, and the health and safety of everyone around us is of utmost importance right now.”

He went on to detail how American Properties has been staying active.

“For right now, this means we will offer virtual tours, online chats and Zoom/phone appointments in lieu of visits to our sales offices to honor social distancing,” Csik said. “Homes are still being constructed, and closings are going virtual.”

The same can be said by Jason Kaplan and Anthony Mignone, presidents of Kaplan Cos. and the Lennar NY/NJ Division, respectively.

Kaplan noted how, like American Properties, his company has been using virtual conferencing technology like Zoom for virtual tours of its communities and has taken the necessary precautions for its builders as provided by the National Association of Home Builders.

“There is nothing more important than the health and safety of our employees, residents and community,” said Kaplan. “We will get through this together.”

Mignone, on the same note, said that, as well as offering virtual tours, he is also having clients secure purchase agreements and deposits digitally.

“We want to ensure that anyone looking for a new home can take advantage of our digital buying experience by finding your new home online and meeting virtually with a new home consultant, who will then seamlessly guide you through the homebuying process,” said Mignone.

Design 446 said it will continue to work closely with its clients to ensure that it will continue to serve the needs of home buyers everywhere.

“We want to help our clients wherever we can in whatever capacity makes the most sense,” said Ann Marie Baker, vice president of Design 446. “Now is the time to rally around each other, and helping others effectively share their messages is the very least that we could do.”

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