Once the deal has closed, Schlesinger will offer new online qualitative tools to its portfolio of capabilities. The acquisition also adds three focus group facilities to the company in Charlotte, Nashville and Miami.
“Jim Bryson, former Chair at 20|20, who is retiring from the company, has built a legacy business at 20|20 Research based on qualitative innovation, research talent, active panels, and a client-focused approach to delivering quality. These attributes support our continued commitment to bringing outstanding research solutions and results to our clients. 20|20’s best-in-class technology will be a welcomed addition to the Schlesinger Group family,” Steve Schlesinger, CEO, Schlesinger Group, said.
Isaac Rogers, the CEO of 20|20, will remain with the company, taking over the role of chief innovation officer at Schlesinger.
“We look forward to bringing our technology-focused thinking to the broad platform that Schlesinger Group has created over the past 50-plus years. Our clients will benefit from Schlesinger Group and Market Cube’s global reach, vast panels, and data science capabilities for online quantitative. Our shared core values, culture, and vision for a future led by technology reinforce Schlesinger and 20|20 as ideal partners to help companies connect with their audiences for success in the marketplace,” Rogers said.