Viviscal, a Ewing-based hair growth product company, is donating up to $100,000 to stylists and beauty professionals hurt financially by COVID-19, it announced Wednesday.
The company, a unit of Church & Dwight Inc., said it is working with the Professional Beauty Association to donate a portion of its online sales to the PBA’s COVID-19 Relief Fund.
“As a brand that has always been committed to helping stylists and consumers advance hair health, Viviscal recognizes the need to support the health of the stylist community, now more than ever,” Stacey Ramstedt, vice president of specialty hair care marketing at Church & Dwight, said in a prepared statement. “We are grateful for our partnership with the Professional Beauty Association to support this incredible community of beauty professionals and alleviate some of the financial pressures caused by COVID-19.”
The PBA Foundation is awarding $500 grants to stylists in the U.S., enabling them to receive emergency cash for short-term needs such as food or bills.
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