Keypoint Intelligence names Brothers to CEO

By Emily Bader
Fairfield | May 5, 2020 at 11:47 am

Keypoint Intelligence, a Fairfield-based data and advisory company, announced on Tuesday that Mack P. Brothers has been appointed CEO and president, effective May 1.

Mack P. Brothers.

Brothers, who has more than 30 years research and advisory experience, will be tasked with the development and execution of the company’s overall strategy for growth and new initiatives.

“I am thrilled to be joining Keypoint Intelligence at such an exciting time in the company’s evolution,” Brothers said. “The need for objective sources of information and insight has never been more critical as businesses deal with both operational and strategic challenges driven by the shift to technology-driven business models. I look forward to leveraging my experience in research, data analytics and consulting to lead Keypoint Intelligence’s talented and innovative team to new market opportunities.”

Prior to Keypoint, Brothers was the chief product officer at Forrester Research. Before that, he was vice president of industry services and consulting for IHS.

“Mack is highly experienced in growth-oriented ventures that drive value for employees and shareholders. His passion for the industry and impressive performance in delivering results makes him the perfect choice to lead Keypoint Intelligence to its next stage of growth,” Cyrus Nikou, founder and managing partner of Atar Capital, which acquired Keypoint in 2019, said.

Emily Bader | ebader@roi-nj.com | @emilybader