Bed Bath & Beyond inks Williams-Sonoma veteran to lead Owned Brands team

Bed Bath & Beyond announced on Monday it has appointed industry veteran Neil Lick as senior vice president, Owned Brands.

The Union-based retailer said Lick will lead a team to develop and launch a portfolio of customer-inspired owned brands from 2021. The company said its product growth strategy is focusing more on product curation and differentiation as well as more owned brands in core categories like bed, bath and kitchen.

“To rebuild Bed Bath & Beyond’s authority as the leading omnichannel Home retailer, we are reimagining how we develop and curate an owned brand assortment.  Neil has deep experience building brands that people love and will spearhead our new owned brand team to curate and develop a portfolio of truly differentiated brands that deepen our penetration in our core categories and our connection with our loyal customers,” Joe Hartsig, executive vice president, chief merchandising officer, said.

Lick, who will report to Hartsig, comes to BBB after a 22-year stunt at speciality culinary retailer Williams-Sonoma.

“At a time when our homes have never been more important to us, I’m excited to join a brand that plays such a vital role in the lives of its customers.  Finding new ways to help customers feel at home couldn’t be more relevant or exciting in the current context.  I look forward to playing my part in rebuilding Bed Bath & Beyond’s authority with customer inspired brands that are truly differentiating,” Lick said.