Leica Camera, an Allendale-based manufacturer of camera and lense components, announced on Tuesday it has appointed Mike Giannattasio as president of its North American division, effective July 1.
Giannattasio will be replacing Roger Horn, who’s been with the company for 40 years.
“Mike’s background will bring a new layer of expertise and experience to our leadership team here at Leica. We look forward to his impact on our brand and distribution strategy in the ever-changing optical industry, and how he envisions Leica’s growth as a leader in the space,” Matthias Harsch, CEO of Leica Camera AG, said.
Giannattasio will be tasked with brand strategy, organizational development, sales growth and marketing. He has more than 30 years’ experience in the luxury accessory sectors at Montblanc North America, Christian Dior Watches, Breguet and Swatch Group. Prior to Leica, Giannattasio was president of Silhouette International, a professional eyewear and lens provider.
“It is with the deepest gratitude that we thank Roger for his vast contributions to the Leica family. Roger has helped drive this company to its current success since his first day over 40 years ago and we are very appreciative for his leadership over the years. Therefore I’m very happy that we are currently evaluating in what role Roger can remain a part of the Leica family, so that we can continue to benefit from his expertise and perspective,” Dr. Andreas Kaufmann, chairman of the supervisory board of Leica Camera AG, said.
