The Vitamin Shoppe names Gonzalez to chief merchandising, marketing officer

The Vitamin Shoppe, a Secaucus-based speciality retailer of nutritional products, announced on Monday it has appointed Muriel F. Gonzalez to executive vice president, chief merchandising and marketing officer, effective immediately.

In her new role, Gonzalez will spearhead all merchandising, marketing, product development and private brands initiatives. Prior to the appointment, Gonzalez had a four-decade long career in senior roles at Macy’s, Bergdorf Goodman, Estée Lauder, Saks Fifth Avenue and Ann Taylor.

Gonzalez will report directly to Sharon M. Leite, CEO of the company.

“I am thrilled to welcome Muriel to The Vitamin Shoppe as we continue to reinvigorate our retail, merchandising and marketing strategies to become the leading destination for comprehensive health and wellness solutions. Muriel brings vast experience in brand building, product development and innovation, and driving revenue growth in a specialty environment. Her talents in forging vibrant vendor relationships and strategic partnerships will be crucial to the continued revitalization of our product assortments and total customer experience. Additionally, Muriel’s unique perspectives from fashion and beauty will be a defining factor as we evolve and elevate The Vitamin Shoppe brand, strengthening the vital connection between our merchandise and messaging,” Leite said.

Gonzalez currently serves on the advisory board of Lumanu and is an advisor to Franline.

“I have seen the interest in healthy, active lifestyles influence trends across the entire retail landscape for years. I’m especially excited to join the dynamic team at The Vitamin Shoppe at time when this interest is more relevant than ever, and the need for a trusted brand in the wellness space is greater than ever. The Vitamin Shoppe embodies the values of quality, innovation, and expertise better than any of its peers and I see incredible opportunities to reach new consumers, new categories, and a new lifestyle positioning that truly delivers on the potential of this brand,” Gonzalez said.