HBSE, owner of Devils, Pru Center and Sixers, pledges $20M to fight against systemic racism

Harris Blitzer Sports & Entertainment, owner of the New Jersey Devils and the Prudential Center, announced Monday that it is launching a companywide plan to fight systemic racism, including two $10 million commitments to help meet the challenge.

HBSE, co-founded by Josh Harris and David Blitzer, also owns the Philadelphia 76ers and the NBA team’s Camden training complex, among several sports and entertainment properties.

HBSE co-founder David Blitzer, back center, with students at a community event.

The company has pledged $10 million over the next five years to drive action and invest in cities where its teams live, work, play and perform, it said in a news release. It has also contributed $10 million through the 76ers to the NBA’s new foundation to drive economic empowerment in Black communities.

“As leaders and stewards of community pillars, the eyes of the world are on us to do better, and they should be,” Harris said in a prepared statement. “While we will never be able to correct the past harm and injustice faced by Black Americans, it’s our duty to provide resources that enable tangible action and greater opportunities for equality. We are committing to a fundamental change in our business strategy by embedding our organization with Black communities through significant and sustained investment and support.

“We are deeply committed to fighting for a better, more inclusive future, and we pledge to be leaders in doing so.”

Among HBSE’s plans:

  • Investing in Black communities: HBSE Real Estate’s Community Advancement Program will partner with Black developers, local community groups and officials, including a minimum $2.5 million donation to organizations and efforts to improve resident quality of life and further equitable development, as well as consistent capital commitments into real estate projects that advance community priorities in Black neighborhoods.
  • Supporting Black-owned businesses and entrepreneurs: The Devils and 76ers will contribute more than $5 million in marketing assets to Black-owned businesses through a new “Buy Black Partnership Program,” and HBSE will increase expenditures with Black-owned businesses through a new Diversity Procurement Program.
  • Promoting education, health and employment: HBSE said it would commit $2.5 million through the Sixers Youth Foundation and Devils Care Foundation, working through their corporate responsibility programs, to support positive outcomes in Black communities, building on efforts to promote racial equity in Newark, Camden and Philadelphia. Efforts include the recent endowment of donations to the Newark Boys & Girls Club and the Urban League of Essex County, inspired by Devils defenseman P.K. Subban’s $50,000 contribution — matched by the NHL — to a GoFundMe campaign for Gionna Floyd, 6-year-old daughter of George Floyd.
  • Amplifying a workplace of respect, inclusion and diversity: HBSE aims to support Black and minority executives entering and rising in the sports and entertainment industry, as well as fostering a diverse and inclusive workplace. The company will hire a chief diversity and impact officer, strengthen its Diversity and Inclusion Advisory Board and new Black Employee Resource Group, partner with Historically Black Colleges and Universities, and focus on new recruitment, retention and career programs for minority employees.
P.K. Subban, center, at a Blueline Buddies event.

“It is crucial for us to take action in fighting against systemic racism and social injustices, which have persisted for far too long,” Blitzer said in a statement. “Moving forward, we are making a continued commitment to racial equality as a key focus of our business, advancing institutional and situational change where we live, work and play.

“We cannot and will not tolerate racism, injustice or hate, and take responsibility to be a part of the solution for the future of our industry, the cities we serve and our country as a whole.”

Subban, a Black Canadian acquired by the Devils in a trade before the COVID-shortened 2019-20 season, was recently named a finalist for the NHL’s King Clancy Memorial Trophy, presented “to the player who best exemplifies leadership qualities on and off the ice and has made a noteworthy humanitarian contribution in his community.”

The three-time NHL All-Star is well-known for his philanthropy, including his personal foundation’s “Blueline Buddies” program, which brings together local police and youth to attend NHL games, and his $10 million pledge to Montreal Children’s Hospital.