MJH Life Sciences taps Baer as new head of marketing

MJH Life Sciences, a medical media company based in Cranbury, announced on Tuesday it has named Michael Baer to chief marketing officer.

In this role, Bear will be tasked with heading the company’s marketing initiatives, including audience generation; B2B and B2C; corporate and brand marketing; public relations and creative projects; digital and data management; and digital strategy.

“We are excited to have Michael join the MJH family,” Mike Hennessy Jr., CEO and president, MJH Life Sciences, said. “As a company, we have experienced a tremendous amount of growth over a short period of time. This is the perfect time to bring in Michael, whose passion, knowledge and skill set will inspire us, raise our profile and drive future innovation and growth for MJH Life Sciences.”

Prior to MJH, Baer served as the senior vice president, head of brand and marketing at Ipsos. Before that, he spent more than 25 years various marketing service companies and as a partner at a MarTech startup.

“I could not be more excited to join MJH Life Sciences. I am so impressed by the leadership, talent, and vision of the company – and their track record of growth speaks for itself. I am looking forward to partnering with the team to drive the company to greater heights and identify and seize new opportunities,” Baer said.