The Vitamin Shoppe names Coffey to EVP, CFO

The Vitamin Shoppe, a Secaucus-based specialty retailer of nutritional products, announced on Thursday it has appointed Laura Coffey to executive vice president, chief financial officer.

In this role, Coffey will be responsible for corporate finance, financial planning and analysis, risk management, accounting, internal audits, taxes and real estate.

“As The Vitamin Shoppe continues on our mission to become the premiere destination for trusted health and wellness solutions, I am thrilled to welcome a CFO of Laura’s caliber to our leadership team. She is the rare CFO who has depth of experience across financial management as well as omnichannel operations, digital transformation, and inventory management. I’m confident her experience and expertise managing complex financial organizations, grounded in an exceptional knowledge of retail strategy, will guide the effective allocation of resources to drive strong financial performance,” Sharon M. Leite, CEO of The Vitamin Shoppe, said.

Previously, Coffey spent 23 years with Pier 1 Imports Inc. in a series of positions of increasing responsibility, including EVP, interim CFO; EVP, e-commerce and business development; EVP, merchandising planning and allocations; and senior vice president, finance. She is also a licensed certified public accountant.

“I’m truly excited to join a team of Health Enthusiasts committed to the ideals of quality, innovation and expertise in all aspects of our work. I look forward to further enhancing our financial planning and analysis processes, while optimizing the use of resources to drive strategic growth and financial performance. This is a meaningful time to operate in the health and wellness space and I see considerable opportunities for The Vitamin Shoppe, as we serve our communities during this extraordinary time in our history and the world at large,” Coffey said.